The Imaginary Potential of Home

About this Work 

Paula Strunden is an architectural designer
currently based in Amsterdam and London,
as co-founder of Soft Bodies and Virtual Fruits.

Paula studied at the Academy of Fine Arts in
Vienna and ENSAPM Paris before graduating
from the Bartlett School of Architecture, UCL.
With experience working for Archithese,
Raumlabor and Herzog & de Meuron, Paula
continuously explores the imaginary spatial
potential within VR / AR and Mixed Reality 
environments. As Associate of Store Paula
has led a series of VR workshops in London
and abroad, tutored at the Bartlett Summer
School Programme and holds a teaching
position at the Architectural Association.

Paula’s speculative Mixed Reality work has
been exhibited at the Royal Academy of Arts,
Open City Docs, Object Rotterdam and Frame
Lab Amsterdam.

For more information, please get in touch