The Imaginary Potential of Home

About this Work 

Paula Strunden is an architectural designer based between Amsterdam and London as co-founder of Soft Bodies and Virtual Fruits.

Paula studied at the Academy of Fine Arts in Vienna and ENSAPM Paris before graduating from the Bartlett School of Architecture, UCL. With experience working for Archithese, Raumlabor and Herzog & de Meuron, Paula continuously explores the imaginary spatial potential within VR / AR and Mixed Reality environments. As Associate of Store Paula has led a series of VR workshops in London and abroad, tutored at the Bartlett Summer School Programme and holds a teaching position at the Architectural Association.

Paula’s speculative Mixed Reality work has been exhibited at film and design festivals internationally, as well as at the Royal Academy of Arts, the Estonian Museum of Architecture and the Eye Filmmuseum Amsterdam.

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